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Everything you need to know about 'flu

Hackney and City GP Confederation has commissioned Hackney Council to run a communications campaign, promoting take-up of the flu vaccine.

The campaign is driven by local insight, and messages have been tested throughout a series of local focus groups.

The key messages are:

  • The NHS is facing its busiest ever winter - don’t let flu add to this
  • Get the flu vaccine to protect you, your family and the NHS

The campaign includes outdoor advertising, a leaflet drop to every home in the borough, work with local and community press and a social media campaign targeting those who may be eligible for the vaccine.

A series of campaign materials are also available for you to use locally - these can be downloaded below.

We have produced a number of short videos with local GPs - these can be shared via social media, embedded in your websites, shared via text message or WhatsApp.

https://www.youtube.com/watch?v=NcfkH0BEfZw

https://www.youtube.com/watch?v=696UXWDLxJs

https://youtu.be/S574yDmbT8c

You will receive a pack including posters and leaflets to display at your surgeries. Digital copies are available here.

Please click on the links below to download our posters

Flu Imms A4 posters DR Chor

Flu Imms A4 posters Dr Colvin

Flu Imms A4 posters Dr Opat

Flu Leaflet

We have produced a vinyl banner that can be hung on railings outside surgeries. A number of GP surgeries who are able to facilitate this have already received these. If you have appropriate railings and would like to arrange for one of these, please contact us.

Please click here to see our GP Surgery banner

A two-page article is being published in Hackney Today, the Council’s publication which is distributed to every home in the borough.

Please click here to see September's addition in Hackney Today

We have designed some graphics which can be used on social media - simply copy these into your Facebook or Twitter posts.

Flu campaign Facebook 1200x630px

Flu campaign Twitter 1024x512

Flu campaign Instagram animation 1080x1080px

Flu campaign Instagram

We have developed a series of ‘myth busting’ FAQs based on the insight we have gained from local focus groups and surveys. This will be updated if further issues come to light, and circulate via the GP Confederation’s bulletin. We hope these will help you respond to patients’ questions and concerns about the vaccine.

Please click here to see our Flu FAQs

You may wish to promote the flu jab via your website or emails/text messages to patients. Here is some suggested content - depending on the community you work with, you may wish to include some of the frequently asked questions from the FAQ document to supplement this copy:

We will be sharing a press release with our local and community media. Please feel free to refer to this in your communications with residents - it includes quotes from local GPs and Director of Public Health for the City and Hackney, Dr Sandra Husbands.

The government has translated a range of materials, offering basic facts about the flu jab which you may find useful.

Flu jab 2020 - book today!

This winter the NHS faces could face its biggest challenge ever - don’t let flu add to this

This year it’s more important than ever to get the flu jab. The flu jab is the only way to protect you, your family and the NHS against flu this winter.

This year the following people are eligible for the flu jab:

  • Adults 65 and over
  • People with certain medical conditions (including children in at-risk groups from 6 months of age)
  • Pregnant women
  • People living with someone who's at high risk from coronavirus (on the NHS shielded patient list)
  • Children aged 2 and 3
  • Children in primary school
  • Children in year 7 (secondary school)
  • Frontline health or social care workers

If you think you may be eligible, please contact the surgery to book an appointment as soon as possible.