Everything you need to know about 'flu
Hackney and City GP Confederation has commissioned Hackney Council to run a communications campaign, promoting take-up of the flu vaccine.
The campaign is driven by local insight, and messages have been tested throughout a series of local focus groups.
The key messages are:
- The NHS is facing its busiest ever winter - don’t let flu add to this
- Get the flu vaccine to protect you, your family and the NHS
The campaign includes outdoor advertising, a leaflet drop to every home in the borough, work with local and community press and a social media campaign targeting those who may be eligible for the vaccine.
A series of campaign materials are also available for you to use locally - these can be downloaded below.
We have produced a vinyl banner that can be hung on railings outside surgeries. A number of GP surgeries who are able to facilitate this have already received these. If you have appropriate railings and would like to arrange for one of these, please contact us.
A two-page article is being published in Hackney Today, the Council’s publication which is distributed to every home in the borough.
We have developed a series of ‘myth busting’ FAQs based on the insight we have gained from local focus groups and surveys. This will be updated if further issues come to light, and circulate via the GP Confederation’s bulletin. We hope these will help you respond to patients’ questions and concerns about the vaccine.
You may wish to promote the flu jab via your website or emails/text messages to patients. Here is some suggested content - depending on the community you work with, you may wish to include some of the frequently asked questions from the FAQ document to supplement this copy:
We will be sharing a press release with our local and community media. Please feel free to refer to this in your communications with residents - it includes quotes from local GPs and Director of Public Health for the City and Hackney, Dr Sandra Husbands.
The government has translated a range of materials, offering basic facts about the flu jab which you may find useful.
Flu jab 2020 - book today!
This winter the NHS faces could face its biggest challenge ever - don’t let flu add to this
This year it’s more important than ever to get the flu jab. The flu jab is the only way to protect you, your family and the NHS against flu this winter.
This year the following people are eligible for the flu jab:
- Adults 65 and over
- People with certain medical conditions (including children in at-risk groups from 6 months of age)
- Pregnant women
- People living with someone who's at high risk from coronavirus (on the NHS shielded patient list)
- Children aged 2 and 3
- Children in primary school
- Children in year 7 (secondary school)
- Frontline health or social care workers
If you think you may be eligible, please contact the surgery to book an appointment as soon as possible.